Google Shopping Ads

With Google shopping ads making up as much as 88% of traffic on the Google platform in UK online retail markets, it goes without saying that a strong presence and sound strategy is absolutely critical to the success of your paid advertising.

Using highly optimised campaign and feed management processes we drive have a proven track record of improving Google shopping campaigns.

 
Google shopping agency

Campaign structures

Setting the right campaign structure for your shopping campaigns is key to ensuring a strong ROI. Following the wrong structure could mean over or under-bidding for products and seeing lacklustre traffic volumes or inflated cost-per-sale numbers.

Years of experience gives us the ability to structure your campaigns in the best possible fashion, ultimately getting the best results.


Feed quality

Whilst it is true that shopping campaigns don’t have keywords in the traditional sense, your adverts are still triggered for searches related to the data held in your merchant centre feed.

As a part of our service, we go far deeper than most agencies and delve into feed-level optimisations - This gives us the ability to both broaden and narrow your campaign’s reach in a much more controlled fashion.

Campaign types

Due to the ever-changing landscape of the Google ads platform, we believe as an agency it is our responsibility to stay on-top of the latest campaign type developments.

This means testing ‘smart’’ vs ‘standard’ shopping campaigns and assessing if unified campaign solutions like ‘performance max’ are the right fit for your business.

Our process.

  • Review & recommendations

    Highly detailed account review process. Dives into historic data and provides an actionable optimisation strategy.

  • Campaign creation

    Once your review & recommendations process has been completed, we will create new campaigns or restructure your existing ones so your account is aligned with your brand new PPC strategy.

  • Campaign management

    Once we have your new campaigns ready to go, we launch and begin our on-going optimisation process focused on driving the best results possible from your campaigns.

  • Campaign reports

    Regularly scheduled check-ins are an essential part of our service package. Gain detailed insight into the performance of your campaigns.

  • Opportunities

    We don't rest on our laurels when it comes to growing your campaigns. We'll actively propose new opportunities to grow your results.

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